More & more backpackers hostel and B&B are established in Melaka's Jonker & Temple Street area. And this is good as they make accommodation in the touristy part of Melaka town affordable!
This is a mural taken from one of the budget accommodation. It is located just in front of the Jonker Walk stage where karaoke session is held on every weekend. But wonder if one can sleep through the loud noise coming from the speakers?
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Heineken staged a fake classical music concert at the same time as a crucial Real Madrid vs. AC Milan game on October 21, there was no chance that any real soccer fan would be there…except if their girlfriends, professors and bosses convinced them (by any means necessary) to attend.
What happens next is sheer hilarity, and a nice example of a high-budget guerrilla marketing campaign from Heineken. Suffice to say that more than 1,100 soccer fans got swindled, 1.5 million people saw their reactions on live TV, and Heineken received five million visitors to the site devoted to the event — and a great deal of news coverage for their troubles.
Watch the video here!
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